A closer look at the work.

Bacardi

Connecting a brand with music and culture

A programme of music-led experiences connected brand storytelling with live events and media amplification. The work brought event programming, cultural context and communications activity into one coordinated approach.

Experiential communications and brand positioning.

Claridges Sevilla

Building a dining destination

The programme connected the restaurant's cuisine, chef and atmosphere in a distinctive launch narrative. Media activity and continuing themes around menus, chef stories and experiences gave the communications programme material beyond the opening itself.

Launch strategy, media relations and sustained editorial planning.

Domino's

Communicating an emerging dining category

The work focused on the introduction of pizza and a home-delivery proposition to Indian audiences. Communications connected an unfamiliar offering with local expectations and everyday convenience.

Market-entry communications and category explanation.

Mark Pi

Making specialist skill the story

Live noodle-making demonstrations made culinary expertise visible to audiences and media. The approach used the chef's craft as the organizing idea for launch communications and experiential activity.

Expert positioning, demonstrations and experience-led storytelling.

Atrium Hotel

Serving two audiences with one property

A differentiated communications programme addressed corporate conferencing and local dining audiences. The work connected business outreach, restaurant visibility and events programming to the different reasons people would engage with the property.

Audience segmentation and coordinated B2B and consumer communications.

Soybean as human food

Building understanding of a new use

The programme brought together research, engagement with health professionals, entrepreneur participation and consumer education around the use of soy in human food. It illustrates the work required to explain an unfamiliar proposition to several audiences.

Evidence-led communications and multi-stakeholder category education.

Crazy Noodles

Reframing the story through a transition

Following the departure of a prominent chef-founder, the communications focus shifted towards the wider brand, its food and the dining experience. The case examines narrative continuity and a broader audience proposition during a brand transition.

Repositioning and communications through organizational change.

Holiday Inn Bengaluru

Connecting media and cultural programming

A communications programme combined press materials, leadership profiling, food festivals and live cultural activity. Mainstream, regional and creator channels formed part of the approach to reaching the property's audiences.

Integrated hospitality communications and local audience engagement.